This is a visual identity design project for MoMA's exhibition Carolina Caycedo: Spiral for Shared Dreams. I visited the exhibition and was inspired by the shapes of the artworks and
how those shapes changed in different perspectives. I wish to bring those characteristics into my identity design.
Sketch & Logo
I pick Gatwick as my main typeface because it has similar wide shape as the artworks did.
The line weight changes also reflect the line density change of the fishnets.
Link to Carolina Caycedo’s MoMA exhibition: https://www.moma.org/calendar/exhibitions/5659
Logo, color palate, typeface, and sketch
Color variation
Shape elements
Logo variation with different shapes
Product Mockups
Left to right: hoodie, tote bag, guide book, and book cover
