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© Yuanqi Zhang
Stylescapes
Brand Personality
Friendly & Caring
Our AI assistant is always there for you when you are cracking daily tasks and challenging ourself. You’ll always get encouragements for your progress and feel the positive warm energy.
Comfortable & Efficient
We want you to feel safe and relaxed when trying a new workflow, but also keep it mostly in your comfort zone. Being efficient is important, but we hope more that you can enjoy this process.
Reliable & Thoughtful
It’s okay not having a clear view of the plan, the app is there to take you hand in hand building your life routine, and giving you suggestions to encourage you keep exploring what’s working for you.
Vision Statement
An app that help every procrastinated college student to enjoy a regulated, efficient, passionate life.
Mission Statement
To bring the initiative of living a wanted life back to young people.
Design Competitor Analysis
Most planning app have abstract or illustrated simple logo, warm and saturated color tone, casual illustrations, and sans-serif typeface. In that case, I hope my app can have a characteristic pictorial logo with warm and bright color tone, and combine it with simple illustrations and medium/bold sans-serif typeface.
Logo
Pictorial
Wordmark
Character
Abstract
Color
Saturated
Muted
Warm Tone
Cold Tone
Images
Illustration
Lifestyle photos
Casual
Serious
Typography
Thin
Bold
Sans-Serif
Serif
Wireframes
Onboarding
Plan & Task Timer
Plan Edit
Reward
Explore & Practice Timer
Profile
Information Architecture
Feature Solutions
Improve AI & Reward System
Make AI assistant the key feature and the branch between features. Add more personalized content and design more feature inside AI
Connect Reward system with AI, add AI outfit as level reward and allow users to modify their AI character more
Dig deeper into reward designs and add more gamification into the interaction
Add AI outfit feature, user can change the AI character in here
Replace trophy with AI outfits. Every level will unlock new outfits
Raise Reward feature’s hierarchy and place it in the navigation bar
Modify Relax And Practice Feature
Rethink the content of those two features, add more images in the Practice page and reduce the text. Reconsider what kind of practice users might need
Delete one of the session, add Reward into the nav bar, combine and simplify the features
Build more connection between Plan and Practice/Relax, let AI introduce those features more and encourage users to try using practice with more rewards
Add filter feature to help user navigate
Move down the recommend section
Move quick start section in Relax in Explore to help user easily do with any practice they saved before
Put research function into AI
Combine Relax and Practice feature together into Explore
Remove navigation bar in timer page, and add reward collection process bar to encourage user continue working
Add the proportion of the AI section to make user feel more accompanied
User can choose the background, theme, or background music manually in the Profile-Setting
Adjust Plan And Onboarding
Add more feature into the Timer, such as screen lock, music/story player, more encouragement, tutorial, etc
Refine the details in the Plan feature, add filter to fit different user needs, add notifications
Allow AI to give more personalized plan suggestions based on users’ own comfortable work flow
Give more options in the Onboarding part, allow users to have more detailed needs
Add images that are related to the options
Allow users to enter answer manually to help AI better understand users’ situation
Key Learnings
Create Accompany
& Motivation
Users are expecting to be accompanied while using the app, and believe more encouragements can help them continue working. It’s also crucial to give motivation and persuade users to start and follow their plan
Explore User’s Actual Daily Needs
There’s some features that users find not that helpful based on their personal needs, such as Relax and Practice. Maybe those features need to be improved, be more personalized, or be deleted
Simplify And Grab Focus
Since most of the users don’t have long focus, the app should concentrate on how to attract users with short and effective content, and simplify the features and make them easier to understand
User Testing & Synthesis
Goal
Understand which feature users think can help them most, what they think about current features, and listen what they are expecting about app’s personalization.
How It’s Tested
User’s background
Concept introduction and testing
Feature testing and ranking
Co-design and future imagine with users
Synthesis learning
Iterate ideas, features, and wireframes based on feedback
Interviewees
Nebula
21, Senior, Design
Serah
22, Senior, Design
Rainy
21, Senior, Illustration
Jona
20, Junior, Design
Jouy
22, Senior, Design
Each interview lasted about half and hour. We discuss a lot about the app’s features, and I record how every interviewees consider our features detailedly in the chart below:
What did you like
Ideas?
What would you improve or change
Add skip function into onboarding
Hide finished task in plan-edit page
Add filling area in onboarding for users to input different answers
Make save bottom bigger in the relax page
Steps intro can be replaced with benefit explanations
How can timer help with focus issue? How can it prevent me from going into other app or doing other things?
How can planning feature keep track of what I’m doing?
Plan feels a bit out of comfort zone, how to improve experience?
What kind of content will practice session have?
Why use gate as relax feature icon?
Will user have a free trial before they subscribe?
Don’t know how to answer question 4
Can I add link of other relaxing videos into the app?
Can AI play story or music to me when I’m using the timer feature?
AI planning and reward system attract me, saves a lot of time in making plan
Like the illustration style, feel warm hearted
Like the Today’s Plan feature, can design more on that
Past time data makes me satisfied, seeing how many tasks are finished
Reward + AI accompany make this app unique
The onboarding questions help users to analyze their procrastination issue
Like the overall design style, feel smooth and clear
UI in Practice feels like social media, in the comfort zone
Interesting and simple to have search bar inside AI
Timer can lock the app, want to have animated background at the timer
The nav bar can disappear in the timer
Wanna see more choice at the onboarding part
See more connection between personalization and AI assistant
Today’s plan session feels a bit unclear
The Add Task feature can be simplified more
Too much text in the practice page
Question 3 can be deleted, onboarding feels too long, too many text
Wanna see more image across the app
Have more detailed selections and report for the onboarding (like MBTI test)
Want to see the reward collection history in time data
Filter can be used to differentiate ongoing and finished tasks
Change outfit for AI, or maybe give it a home to edit
AI can have different encouragement words when clicking
Wanna see some TED talk about successful example at the practice page
Want to have a check list in plan session
Relate plan catalog’s color to the options in onboarding
Add a rating question at the onboarding to rate pressure level
Let user choose preference for timer background and settings
Maybe AI can ask your mood before start planning today, to decided your work load
Make plan differently based on your working habit (comfortable working time, relax mode, etc)
Have pop-up notification reminder for upcoming current task
Questions?
Based on those feedback, I summarize few key conclusions of how user think about the major features:
100%
love the Reward system and most users think its cute design can give them some motivation to collect them when using the app
80%
love the AI assistant and Plan’s main page and timer feature. Most users think AI is being helpful through out the app and accompanied, and think plan is organized
90%
Like or dislike the Practice page and most users think they won’t spend much time on this feature and there’s too much text to read
80%
Like or dislike the Relax (main and edit) and Practice (main). Most users think they won’t think about this feature while relaxing by their own, and not sure if they’ll spend time on exploring different practices
For the overall feature ranking:
Plan (Timer), Plan (main), and AI Assistant appears most frequently in user feature ranking’s Top 3
Practice Page appears most frequently in the least favorite position
And interviewees were asked to grade this app from 0-5, here’s their average score and quotes:
Nebula: It’s an attractive app overall, but I won’t use some features, and I’m not sure how the app can get me under management
Serah: Really love the AI guy and the rewarding system, but some parts have too much information and need more filters
Jouy: Mr. Potato (AI) needs more improvements and some parts have too much information, need more image!
Rainy: I think the visual is good, but I wanna see more content and how they work in the app
Jona: I think the app is strong enough to satisfy my needs and gives me some entertainment, but it feels a bit anti-instinct and out of my comfort zone
4.15/5
Business Plan
Value Proposition
Users needs:
Avoid procrastination and live in healthy life routine
Build and follow daily schedule
Relax from overload pressures
Find motivations and interests from daily activities
Different users’ various reasons in being procrastinated in different realms
Uniqueness:
Offer both plan builder and relaxation guides
AI suggestions of proper task assignment and reasonable workload through a day
Suggest practices based on different users’ procrastinate reasons
Scientific relaxation suggestions after working hours
User Benefits:
Build daily schedule and try out relaxation practices in a single app
Find the best fit practice plan
Learn how to assign time properly
Separate working and relaxing hour more detailedly
Reduce pressure and push tasks with satisfactions
Solutions:
Personalized recommendations in time management and relaxing practices
Plan builder with AI support
Set proper relaxing time
Healthy life suggestions and reminder
Reward system
Revenues
Free trial for a week, subscribe to keep using personalize features
Monthly subscription: $10, Yearly subscription: $99
Get free subscription for a month when inviting a friend to the app
User Journey
Onboarding
Exploring Practices
Building Daily Plan
Executing The Plan
Stages
Emotions
&
Thoughts
Actions
Jessie answers few questions about how and why she procrastinates in different realms when creating account.
She get several recommended practices from app to try based on her answers.
Jessie try out the practices and select the fitting ones to add in the daily plan.
Jessie wants more relaxing practice, so she explore Relax section for more.
Jessie starts to build plan with suggested practices and her tasks. App combines certain practices with her tasks.
She asks app to automatically fill up relax between tasks and gives suggestions in work load.
Jessie starts to follow the plan daily.
She gets rewards from every tasks and practices she finished.
She check the overall progress and at the end of the day.
Feel curious about the recommended practices, worried if they will work
Rethink past experiences and try to figure out what trouble her the most
Make the questionnaire in a proper length so user won’t feel it takes decade
How to give precise recommendations, what kind of practices should they be?
Clear direction to tell user they can add those practices in daily plan, or show a clear path to visit them whenever users want
How to make user feel less stressful when building the plan? and how to make user feels easier to begin each task?
How to organize relax between plans and make sure user will come back for next task?
How to make rewards effective?
She finds some useful practices but still concern if she’ll do them daily
She feels more peaceful after exploring more relaxing practices
She feels a bit overwhelm by her tasks and daily practices, wondering if she can follow
New organized plan make her feel more confident and clear
She feel struggle and bit painful at the beginning since she’s not used to pattern
She starts to feel more relieve when tasks get to finished on the list, she get to relax more during the tasks
After a day she feels proud and satisfied to see how much tasks she finished, and relaxed herself before go to bed early
Personas
About
Jessie Lin
Age: 21
Job: Undergraduate student in SVA
Location: New York, Manhattan
Interests: Playing video games, reading, cooking
BIO
Jessie is an international student in SVA design major. She is in Senior now and about to graduate, so she is worried in getting a job. Everyday she found there’s too much things to do, and she doesn’t know where to start. So she starts procrastinating the tasks and keep missing the deadlines. She constantly feel ill because of the unhealthy life style.
School works
Self improving
Healthy routine
Daily houseworks
High
High
Medium
Medium
Pressure Level
Frustrations
Jessie’s procrastination deeply influence her daily routine and stop her from finishing any tasks on time. She finds extremely difficult to balance her personal time with the piling tasks, which makes her stressful and anxious about doing school works, job researching, and even washing the dishes in the sink. She always feels that she having enough time to finishing the subjects she’s not really interested in, so she procrastinated till the last minute to start, which leads to staying up late at night and no time to explore her personal hobbies.
Goals & Needs
Plan every daily tasks detailedly and able to follow the plan strictly
Push herself to start doing every task before the last minute
Learn how to relax from overload pressure, reduce anxiety level
Build a healthier life routine
About
David Shen
Age: 19
Job: Undergraduate student in SVA
Location: New York, Long Island City
Interests: Basketball, Photography, Playing video games
David is an international student in SVA illustration major. He is a Freshman and just arrived in NYC. Everything is new to him and he likes what he learned in the courses. He gets to involve in the school works, but finds tiring to do any daily houseworks. So he always procrastinates those tasks and ignores needs for a healthy routine.
BIO
School works
Self improving
Healthy routine
Daily houseworks
Low
Medium
Medium/High
High
Pressure Level
David’s procrastination starts to influence his organization in life. He didn’t do much houseworks when he was at home, so he doesn’t know how and feel lazy to deal with them when he’s living alone. He gets overly focused on the school works and leave little time to manage daily tasks such as cooking and cleaning. He wants to have some entertainment time, but he always finishes the works late, and had to take over the sleeping time to fulfill the entertainment needs.
Frustrations
Balance school work with daily healthy needs
Learn how to pull away from works in time, and separate relaxing time properly throughout a day
Gain motivations in dealing house works
Build a healthy and followable time schedule
Goals & Needs
Survey Data
A total of 20 students participated in the survey on why people procrastinate in daily life, including 4 Junior students and 14 Senior students. Here’s the summary of the survey data:
65%
Procrastinated
almost everyday
almost everyday
Often
Sometimes
Never
Students often procrastinated when they are executing:
School Works
House Works
Daily Routine
Self Improvement
Social Activity
90%
60%
85%
60%
40%
School Works
House Works
Daily Routine
Self Improvement
Social Activity
Why students procrastinated in different activities?
Too hard to complete
0%
39%
17%
12%
50%
Too stressful to start
67%
25%
41%
83%
25%
Not interested in the activity
72%
75%
35%
33%
25%
Think there’s still time before DDL
67%
17%
18%
17%
38%
Can’t make it perfect
61%
8%
18%
33%
13%
In the survey, 80% of the students considered improve their procrastination, and if there’s an App that can help reduce procrastination, 65% of the students may consider download it.
Market Opportunity
Working
Relaxing
Individual
Community
Serious
Friendly
Energetic
Peaceful
To conclude, most of the procrastination relieve apps are focusing on time management and relaxation practice separately. The apps focusing on plan building don’t have a clear suggestion of how to relax, and most apps focusing on relaxing practice can’t plan out a day’s activities. In that case, our product aims to be a friendly app that helps users personalize their best-fit plan to organize their daily activities, relax themselves, and practice efficient time management.
Competitor Analysis
There are many apps that help building plan or giving relax suggestions, but few of the app try to combine both together, and most app doesn't have an AI assistant or any smart guide to teach user how to arrange time properly.
Direct competitor: Build plan & track time
Direct competitor: Anxiety relieve practice
Related competitor
Final Prototype
Onboarding
User will be asked to answer some questions about their daily procrastination situation, the AI assistant will take in the information and allow user to do more customization.
Homepage
User can see their task for today, reward progress, and past data on the homepage, and it’s clear to know where to start first.
Edit Plan
User can add the new task to the plan manually, and drag in any activities saved in the list. User can also let AI assistant organize plan.
Timer
User can use timer to record their working time. App will give reward based on the working time, and Mr. Potato will always be there with the user to encourage them push forward.
Finishing Task
User can swipe out any finished task on homepage, and their progress will be updated in the edit page.
Reward
User can see their collection progress of special tomatoes and level. User can also change Mr. Potato’s outfit here, which can encourage them spending more time finishing tasks and winning more surprising adorable rewards.
Explore & Profile
User can try out more practices recommended to them and find a suitable training plan to better deal with the procrastination issue. The profile page will show user’s subscribe plan, app setting, and account setting, etc.
Key Features
Working System
Users can build their work plan, and winning satisfied rewards from finishing the tasks with the help of AI assistant. The system include screen lock, tomato clock, auto arranged rest time etc.
Reward System
Users can get fun rewards when they finished their tasks or complete a relaxing session. User can collect special tomatoes from the tasks they finished, and raise their level to win outfit for Mr. Potato.
Mr. Potato
The AI assistant in the app. User will answer a questionary and help Mr. Potato understand the personal preferences. AI assistant will later give suggestions on plan making, accompany user when doing the tasks, find the practices user want, and answer any questions.
Personalized Practice
User will take a short test before creating account, and app will assigned different practice based on different reasons users have for procrastinated in four major realms: School works, Self improving, daily houseworks, and Healthy routine.
Case Study #1 Pomoto
Role: UI & UX Design, Brand Design
Tool: Figma, Illustrator, After Effect
Instructor: Sally Chung
Duration: Sep - Dec, 2024
Problem statement
How might we help college students with procrastination to get positive feedback from their everyday tasks that will help them gain back motivation?
Value proposition
Pomoto is the app that allows college students with procrastination to finish their everyday tasks on time by offering a fun and motivative customized working and relaxing system.
