Case Study #2

Problem statement

How might we help dog keepers to record their dogs’ social circle that will help them understand their pets better and build connections with other dog keepers?

Value proposition

Dog Social is the app that allows dog keepers to build a social circle for their dogs by offering friendly social platform.

Key Features

🐶

Smart Collar


The collar contains NFC that can help user adds dog’s information by tapping the collar. User can purchase the collar inside the app and customize social name card for their dogs.

🤝

Dog Social Circle


User can build a social circle for their dog by adding other dogs in the friend list, and record how their dog with other dogs. The app will build a relationship network to help user understand how they connect with other dogs. They can also share posts about their dog

and attend any local dog

activity nearby.

💬

Quick Posts 


User can send out quick posts in their dog’s social circle to tell other users if their dog is going out for a walk, and where they are, so other users nearby can let their dog out to meet

their friends.

Role: UI & UX Design, Brand Design
Tool: Figma, Illustrator, After Effect
Instructor: Sally Chung
Duration: Jan-Mar, 2025